PETA has always sought the help of Bollywood celebrities in its campaigns for creating awareness for animals. After they had roped in John Abraham to urge people to stop cruelty against birds, they have now approached the elite Indian couple Abhishek & Aishwarya Rai Bachchan to help them in creating awareness about lovebirds which are the most commonly sold birds in spite of being an endangered species.
PETA wrote a letter to the Bachchan couple which read as, “As India’s most famous ‘lovebirds’, we believe that you are uniquely suited to help bring attention to the plight of these smart and sensitive birds. We would like to arrange a photo shoot with you for a ‘Love Birds in Cages’ ad to raise awareness about the issue.”
The relation between PETA and Bachchan family is not new. Not only was Big B voted as India’s ”hottest vegetarian” three times by PETA supporters, Aishwarya had once written a letter to PETA on behalf of Baixinha, the endangered black rhino who is now thriving at South African’s SanWild Wildlife Sanctuary.